Whether you know it or not, you’re probably loyal to a brand or two. Brands you continuously buy no matter what. You probably buy from them despite other options, and lower prices offered by their competition. …

Think about the last time you went into a retail store. Every square foot of the store, besides the aisles, was probably being used to sell something. Every shelf was stacked with products or advertisements Every end-cap was packed from top to bottom Every checkout lane was full of drinks…

Back in the pre-Internet days, business was secretive. People tried to prevent others from learning too much about how their business worked. They carefully guarded their processes and procedures. Their trade secrets. But things are shifting. Business building is done in public now. Being an authority, and thought leader is…

People do business with those they know, like, and trust. Imagine this scenario: You sign on to Linkedin. The little red message notification badge lights up. Someone wants to talk to you. You get that hit of dopamine. You suddenly feel important. You open the messenger and see it’s from…

Starting a business is risky, uncertain, uncomfortable, and sometimes scary. So self-management is part of the entrepreneurial journey. Learning to deal with discomfort, risk, and uncertainty is critical for an entrepreneur. We knew this going in. As entrepreneurs, we show up and take responsibility for ourselves. We set our own…

To get more leads and sales from your website, you can’t just haphazardly throw it out there and expect it to work. You need a plan. Every page-every piece of content-needs a specific reason for being. They need to support the goal of your website. The copy, design, and visuals…

You’re a professional. You know your product or service inside out. Right? But how well do you know the people you sell to? Their deepest fears, desires, hopes, and dreams? Do you know the emotional reasons they buy? Do you know what they actually buy? A couple of classic marketing…

A friend of mine recently spoke at a seminar about websites as a tool for business growth. But before he could speak about the solution, he had to overcome the shared objection in the audience. That websites don’t work. You see, almost everyone at the seminar already had a website…

After college, when I learned to dress well, I was shocked at the impression clothing made on people. At how many comments it gets when done well. At first, it made me uncomfortable; I wasn’t used to standing out. But I couldn’t ignore the effect it had on people. The…